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Currently the top cell phone manufacturer, Nokia, has just won a new award. The Green Award 2008 Grand Prix prize was won with the "Power of We" campaign. That's an internal campaign aimed to raise awareness about environmental issues which affect Nokia.
The whole "We" campaign has five important ideas:
- we:evolve
- we:create
- we:energise
- we:recycle
- we:support
The object of the campaign was to have at least 1000 of Nokia's world wide workers to engage in environment friendly activities. Well about 1200 people have signed up, which is 60% of Nokia's global workforce, and they have developed local projects and activities. Well then congratulations Nokia! With ideas like this we should be getting greener cell phones soon.
Nokia Awarded the Green Award for Internal Campaign
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