Yahoo to Lose Exclusive Vodafone UK Advertising Agreement Yahoo's exclusive advertising agreement with Vodafone UK will not be renewed this year. It expires in June and Vodafone doesn't seem interested in having only Yahoo on its side when it comes to ad sales. In fact the British carrier will look to as many possible partners as it will find.

Unfortunately that doesn't work out just as good for Yahoo. The exclusive deal with a partner like Yahoo was something unique which gave Yahoo more power and credibility. Who will Yahoo go to next? How will affect this change the mobile app world? We'll be close by reporting! In the mean time you can read more here.