These days the world of mobile phones is a lot more complicated than it used to be. Instead of just going out and buying one of the top three models on offer, customers are now faced with a wealth of choice that can seem overwhelming. However, the variety available in the mobile phone industry is really a good thing – it means that you can pick a mobile that best matches your individual needs. Below are some examples of phones that would be ideal for specific people, but when it comes to making a decision it'll be up to you to explore all the features available.

Music loving tech-heads. There's really only one phone to be aware of if you're a devoted music fan and like your gadgets – the iPhone. If you can bring yourself to splash out a little, you'll have at your fingertips a phone that doesn't just pretend to be an MP3 player, it is one. The iPhone also comes complete with countless applications to help you do everything from dividing up the bill after a group meal to playing games when you're bored. Currently only available on O2, however, the iPhone leaves the customer with few price plan options.

Busy businessmen. For those who are always on the go and need instant access to emails, websites and blogs, Blackberry have had the business market cornered for a long time. The Blackberry Storm Smartphone, for example, features touch screen technology, a built-in GPS navigational system and – most importantly – fantastic internet options so that it really is like having your own tiny PC. Vodafone currently offer this mobile phone for free on Pay monthly plans from £30.

The keen saver. If you don't fancy shelling out loads of cash just so that you can have the latest and greatest gadgets on your phone, there are plenty of lower budget mobiles available that won't break the bank. Take, for example, Vodafone's current deal on the Samsung J700 – available for £40 on pay as you go plans, with a free £20 LoveFilm Voucher. Not only are you saving on the price of the phone, but you also won't be paying for more minutes than you need with pay as you go, and there's a nice freebie thrown in to the mix. Perfect for money conscious savers!

Rates and products quoted are correct at the time of writing (May 09) and may be changed subject to the discretion of the provider.